Melbourne Social Co has been appointed to the social media accounts of professional and household cleaning products, Oates.
The independent social media-led creative agency will work with the brand on strategic direction, alongside full-service social media management.
Shelley Friesen, Melbourne Social Co’s director, said: “We are thrilled to be working with such an iconic brand in Oates. Not only are we brand advocates already, having been using their products for years, but we also see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.”
The win caps off strong Q3 for the boutique agency after it was recently appointed to lead the launch on social media for the new $230 million hotel Novotel and Ibis Styles Melbourne Airport in July.
Melbourne Social Co team
The agency acts as an extension of the marketing team, leading the development of the hotel’s social media strategy, as well as creating and delivering social media content.
Friesen said: “We’re thrilled to act as an extension of the Novotel and Ibis Styles brand, to support the incredible team in strategising and delivering content that aligns with the brand’s core values and goals for the social media accounts.
“The precinct is so much more than just a hotel, it’s a destination in itself, and we look forward to spreading the word about the incredible facilities with a local and international audience,” she added.
Friesen founded the agency in 2011, and its offering includes a range of services to clients, including strategy, content creation, channel management, influencer outreach and paid social media ads management.
She said: “While our service offering has evolved over the years, we’ve always had a strong focus on social media strategy and premium content creation.”
As the director, Friesen shared that while she oversees the overall running of the business, the creative side is an area she likes to play a part in.
“As a creative at heart, I also have a strong focus on the creative direction of the agency and its output,” she said.
See also: Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport