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Australian Venue Co. launches retail media network
"AVC Experience+ invites brands to think big and act bold with digital campaigns that are integrated with on-site customer experiences."
by Alisha Buaya – Jun 3, 2024
KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
by Alisha Buaya – Jun 3, 2024
Meta rolls out age verification, anti-bullying features for teens
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13 to 16.
by Alisha Buaya – May 31, 2024
New Balance and Kic launch run club via Mango
Polly Morris: “The run club meetups mark the natural evolution of the partnership between Kic and New Balance, now in its second year."
by Amy Shapiro – May 31, 2024
AFL launches 'Break the Aussie Rules' via TBWA
Kylie Rogers: “The most authentic way to engage with new fans is to create meaningful connections with people and acknowledge and celebrate what makes them unique."
by Amy Shapiro – May 31, 2024
TV Guide: Matildas v China on 10 and 10 Play
CommBank Matildas are preparing for two sell-out games in Adelaide and Sydney.
by Mediaweek Admin – May 31, 2024
TV Guide: ICC Men's T20 World Cup on Prime Video
The tournament starts on June 2.
by Jasper Baumann – May 31, 2024
TV Ratings 30 May 2024: Port Adelaide stays in top three despite losing to Carlton
Parramatta Eels took down Cronulla Sharks 34 to 22.
by Alisha Buaya – May 31, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Mark Tompkins becomes Enthral's first creative director
"We've been looking to introduce this role into the agency for a while."
by Alisha Buaya – May 31, 2024
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