Enthral has appointed Mark Tompkins as its new creative director.
Tompkins brings more than 20 years of experience to the agency, having worked in Australia and London with TBWA, DDB, Clemenger, and Ogilvy.
Cameron Smith, Enthral’s managing director, said the decision to hire a dedicated creative resource for the first time was driven by broadening client briefs, which went beyond traditional PR and content.
“Mark has worked with some of the biggest brands across Australia and the UK on award-winning campaigns, and we’re excited to have him join the team,” he said.
“We’ve been looking to introduce this role into the agency for a while, however our earned-led lens approach to creative, regardless of what channel our work plays out in, remains the heart and soul of the business; we knew a traditional creative wouldn’t be right for us until we met Mark.
“Mark gets what makes news and can think beyond TV ads, so we know he’s the one.”
Tompkins said of his new role: “I started freelancing with Enthral and quickly realised I wanted to make the agency my next permanent move in my career. Beyond Enthral’s impressive client list, they produce quality work that I know I will be proud to be a part of.”
In addition to Tompkins’ appointment, Enthral has expanded its team in Melbourne and Sydney this year, with four additional PR roles.
This growth has also prompted a move into a new, bigger office in McMahons Point in Sydney.
Enthral’s current client roster includes IGA, Crown Resorts, Virgin Australia, Michael Hill, Pepsico, AGL, DrinkWise, RACV, Moose Toys, Vzug and the Yothu Yindi Foundation, among others.
The agency, founded in 2013, specialises in earned and owned content that is purposeful, based on strategy and insights, experience and outstanding creative.