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Michael Miller addresses News Corp redundancies: 'Looking to rightsize through the advertising downturn'
Plus: AI, whether News Corp coverage 'bullies', and the ABC: "I do feel that we're not obsessed [with the ABC] – we look at Media Watch every Monday."
by Tess Connery – Jun 6, 2024
Starcom appoints chief growth officer and national head of planning
Scott McCaffrey is a new appointment, while Jacqui Purcell is promoted after returning from maternity leave.
by Jasper Baumann – Jun 6, 2024
Scope3 launches always-on ad emissions measuring tool
Buyers will be able to compare their advertising activity to market benchmarks, simulate carbon and waste reduction, and initiate actions to decarbonise.
by Alisha Buaya – Jun 6, 2024
Up partners with Rising Melbourne to launch data-led experience
The Hi—Fi: The Financially Sound System activation is a life-size manifestation of Up's in-app financial wellbeing feature.
by Jasper Baumann – Jun 6, 2024
ADMA Global Forum returns to tackle marketing's biggest challenges
Keynote speakers include Tom Goodwin, Mark Ritson, and Joanna Robinson.
by Jasper Baumann – Jun 6, 2024
DDB and Westpac launch another musical State of Origin ad
This time around, the singing banker returns to the field to sing about how much more can be done with "one single dollar."
by Alisha Buaya – Jun 6, 2024
Blackley and Taylor on indie explosion: 'Industry had been quite stagnant'
"There's a lot of client organisations that have flipped themselves on their heads ... I'm not sure the agency world, or the marketing industry, had evolved to actually meet that."
by Brittney Rigby – Jun 6, 2024
Ellie Angell: Happy Pride - really? People, brands, and businesses can be more nuanced
Angell is heading back to the UK this year. "For the first time in my life, I feel fear about being there. Fear of walking the streets, of going into pubs, of using the restroom."
by Mediaweek Admin – Jun 6, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
TV Report 5 June 2024: Down bad Blues destroyed by Maroons in State of Origin Game I
The Project spoke to Peter Garrett.
by Jasper Baumann – Jun 6, 2024
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