The Association for Data-Driven Marketing and Advertising (ADMA) has launched its flagship Global Forum conference for 2024.
The theme ‘Elevate for the Future’ sets out to address some of the key issues facing the industry and assist marketers in thinking differently and prepare for the future of marketing.
The one-day event will be held on 20 August 2024 at the Hyatt Regency, Darling Harbour, Sydney.
ADMA CEO Andrea Martens said: “With the marketing industry facing undeniable challenges and complexity, it is more vital than ever not only to inspire, but to equip marketers, to help evolve our industry and Elevate for the Future.
“We’re committed to delivering an event that takes a hard look at the complexities and transformations facing the industry, together with world-class thinking and tangible takeouts for every marketer.”
Keynote speakers set to make an appearance include Tom Goodwin, a digital business transformation specialist, futurist and author; Mark Ritson, a brand consultant and marketing professor known for his dissection and critique of traditional brand practices; and Joanna Robinson, CMO of The Iconic. She will be sharing lessons from her journey of brand-building in challenging times.
Key topics to be addressed include adapting businesses in changing times, imminent privacy changes, how to supercharge growth and revenue through CX, the role of customer experience in driving growth, and the importance of long-term strategic branding.
Last year, IAB Australia and ADMA responded to the government’s review of the Privacy Act, accepting 38 of the report’s recommendations, accepting 68 in-principle, and rejecting 10.
Attorney-General Mark Dreyfus said the government agreed to most of the 116 proposals contained in the Privacy Act, which was released in February 2023, as reported by the AFR.
Among the proposals are entities seeking informed consent about the handling of personal information, establishing stronger protections for children – including a children’s online privacy code, and ensuring entities are accountable for handling and destroying data when it is no longer needed.
See also: IAB and ADMA responds to the government’s review of the Privacy Act