Foxtel Media has unveiled its sponsorship lineup for the 2025 Toyota AFL Premiership Season, commencing on the 7th March. This announcement follows a period of record-breaking audience figures for live sport on Foxtel Group platforms, including 1.46 million viewers exclusively on Fox Footy.
The 2024 AFL season achieved record viewership across Foxtel Group platforms, with a 33% year-on-year increase. The preliminary final between Geelong Cats and Brisbane Lions garnered an average audience of 860,000, establishing a new record for the most-watched and most-streamed AFL game across Foxtel, Foxtel GO/Now, and Kayo Sports.
For the 2025 season, new sponsors including BP, Lion, Jameson, HBF, LG, Vodafone, and Aussie Broadband have joined the roster. Returning sponsors include Toyota, Ford, Sportsbet, McDonald’s, KFC, Bunnings, Harvey Norman, AAMI, Coles, Chemist Warehouse, NAB, and Ashley & Martin.
Exclusive sponsorship deals see Ford taking pre- and post-game naming rights for Thursday and Friday night matches, while Toyota secures the Super Saturday LIVE sponsorship slot.
Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media said: “The 2025 AFL season is an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience through exclusive coverage on Foxtel Group platforms. Additionally, BINGE subscribers will have access to AFL action with Thursday, Friday and Sunday matches available on the platform, meaning brands can capture an entirely new audience of casual fans, extending reach and messaging. This AFL season will truly be a premium experience for both brands and viewers.”
The 2025 AFL season will kick off with two matches in New South Wales – Sydney vs. Hawthorn and GWS vs. Collingwood – before moving into the Gather Round, hosted in South Australia with games in Adelaide, Norwood, and the Barossa.
When and where to watch
• Viewers in Victoria, Tasmania and the Northern Territory can watch AFL on a Saturday from the Opening Round to Round 24 exclusively live on Fox Footy, available on Kayo Sports and Foxtel.
• Viewers in New South Wales, Queensland and the Australian Capital Territory can watch AFL on a Saturday from the Opening Round to Round 10 exclusively live on Fox Footy, available on Kayo Sports and Foxtel.
• Viewers in South Australia and Western Australia can watch AFL on a Saturday from the Opening Round to Round 8 exclusively live on Fox Footy, available on Kayo Sports and Foxtel.
For the first time, Fox Footy will also feature dedicated commentary teams on every match plus bespoke graphics and coverage in 4k, giving audiences more choice than ever before. The 2025 season will also feature new on-screen talent with Tom Hawkins, Adam Simpson, Shaun Burgoyne and Leigh Matthews joining the Fox Footy team.
AFL360 will also welcome new host Garry Lyon to the program, to sit alongside Gerard Whateley from Monday to Wednesday, while Jack Riewoldt takes over as host of On The Couch.