Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
See the top industry stories trending today.
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
'It's no secret that our love for McDonald’s runs deep.'
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments...
Martin Newman: 'We're always looking for innovative ways to engage with our customers and reach new audiences.'
Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never...
Amanda Nakad: 'It’s designed to drive trial of our exciting new Summer menu and we are thrilled to see it in market...
Oskar Westerdal: 'With this campaign, we’ve captured the unfiltered excitement of the Aussie public and Macca’s own crew.'
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
Nunn has rejoined the Omnicom agency as creative partner after a two-year stint in the UK.
McLeod joined McDonald's in September 2023.
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in...
