HBF
Showing 1 - 5 of 5 results
MAFS season 13: Nine’s $4 billion trade play starts tonight
While viewers bet on the drama, the network bets the house on a $4bn Total TV strategy
by Duane Hatherly – Feb 2, 2026
HBF appoints Starcom Australia as lead media agency following competitive pitch
The decision ends a five-year relationship with UM and comes as HBF looks to accelerate its national growth ambitions.
by Talon Editor – Sep 15, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Foxtel Media secures major sponsors for 2025 AFL season
Martin Medcraf: 'The 2025 AFL season is an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience'.
by Natasha Lee – Mar 6, 2025
MAFS proves a perfect match for brands targeting engaged audiences
Sarah Stewart: 'The audience of Married at First Sight is deeply engaged and research shows brand recall is high.'
by Natasha Lee – Feb 5, 2025
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