Qsic’s advanced platform will leverage Coles Liquor’s transactional data, loyalty insights and stock inventory to optimise the in-store audio experience.
Lorna Ash: 'The research highlights how widespread stereotyping remains in Australia media and advertising.'
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media.
The ACCC estimates that Woolworths and Coles sold tens of millions of the affected products and derived significant revenue from those sales.
From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.
Ronson's appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery...
"MasterChef Australia and Coles set the standard for seamless brand integration."
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
The meal plans can save consumers up to 25 per cent on dinner
This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale
McVay, originally from the US, steps into the role after former CMO Lisa Ronson left the business nine months ago
• The Cost of Living Daily Deals program offers readers exclusive discounts
• She will be leaving the retail giant in late September
