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AI

Latest stories

OpenAI confirms Sydney office as local AI adoption accelerates
AI

OpenAI confirms Sydney office as local AI adoption accelerates

The move cements Australia as one of the company’s top 10 markets.

by Natasha LeeAug 28, 2025

Marketers urged to lead responsibly as AI risks eroding trust of young people
AI

Marketers urged to lead responsibly as AI risks eroding trust of young people

Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.

by MediaweekAug 27, 2025

AI expectations driving stress and workplace anxiety with younger workers under the most strain
AI

AI expectations driving stress and workplace anxiety with younger workers under the most strain

Brendan Wong: 'Balancing day-to-day responsibilities with the need to quickly build AI skills isn’t easy, but Australians are turning that pressure into progress.'

by Alisha BuayaAug 26, 2025

The highly AI-focused Man of Many joins OpenAI newsroom program
AI

The highly AI-focused Man of Many joins OpenAI newsroom program

Scott Purcell: "The strategy isn't to create content with AI, but to structure our human-created content to be more visible to AI."

by Dan BarrettAug 22, 2025

The ad industry doesn't need another agency - it needs AI-powered creative platform Tango & Cache
Agencies

The ad industry doesn't need another agency - it needs AI-powered creative platform Tango & Cache

Craig Page: 'The ad industry doesn’t need another agency. It needs a way to rapidly evolve without losing the human touch that makes work great.'

by Alisha BuayaAug 22, 2025

ACAM launches AI-Ready program to boost marketing capability
AI

ACAM launches AI-Ready program to boost marketing capability

Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a practical new education program.

by MediaweekAug 21, 2025

One in three women would quit over pay gap, EvenBetter.ai survey finds
AI

One in three women would quit over pay gap, EvenBetter.ai survey finds

Sorrel Kesby: 'The results demonstrate that pay equity is a key driver of growth and a strategic priority for business leaders.'

by Alisha BuayaAug 19, 2025

Most Australian SMEs are adopting AI with no strategy
AI

Most Australian SMEs are adopting AI with no strategy

Decidr’s AI Readiness Index shows 76% of SMEs are using AI without a roadmap, with security and budget concerns holding back strategic adoption.

by MediaweekAug 19, 2025

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
AI

How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that

Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.

by Dan BarrettAug 13, 2025

InMoment launches AI auto responding for APAC reputation management
AI

InMoment launches AI auto responding for APAC reputation management

The first-of-its-kind capability allows multi-location businesses to automate customer review responses while maintaining brand voice and personalisation.

by MediaweekAug 13, 2025

Shaun Davies knows the media and marketing industry needs better AI training
AI

Shaun Davies knows the media and marketing industry needs better AI training

Shaun Davies has founded The AI Training Company to bridge the gap between AI ambition and real-world execution in Australian workplaces.

by Dan BarrettAug 12, 2025

OpenAI's GPT-5 is here - what does it mean for users
AI

OpenAI's GPT-5 is here - what does it mean for users

It's not so good you need to quit your day job just yet, but what will you get out of ChatGPT with its latest update?

by Dan BarrettAug 8, 2025

Narrative warfare: How AI is forcing a reset in corporate communications
Opinion

Narrative warfare: How AI is forcing a reset in corporate communications

David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'

by David HickeyAug 6, 2025

Forget big data. The future belongs to large marketing models
Opinion

Forget big data. The future belongs to large marketing models

InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.

by Richard KnottAug 6, 2025

Australian advertisers cautious on AI as privacy reforms loom, IAB finds
Data

Australian advertisers cautious on AI as privacy reforms loom, IAB finds

Jonas Jaanimagi: 'The findings reflect a pragmatic industry adapting to both opportunity and obligation.'

by Alisha BuayaAug 5, 2025

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