Latest stories
DoubleVerify unveils tiered 'Made for Advertising' brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
by Mediaweek Admin – Feb 29, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
Launch day for The Nightly: Seven West Media’s daily paper aimed at "mainstream middle"
Anthony De Ceglie and Sarah-Jane Tasker: "There is a lack of smart journalism that is free for Australians"
by James Manning – Feb 25, 2024
Meta expands Instagram creator marketplace to Australia and New Zealand
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
by Mediaweek Admin – Feb 23, 2024
"There's a misconception ... that AI and the metaverse are different:" Meta's Will Easton
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
by Alisha Buaya – Feb 23, 2024
How specialised categories are on the rise with Total News
Jakeb Waddell and Vanessa Lyons talk the power of sport
by Trent Thomas – Feb 21, 2024
Charlotte Byrne joins Guardian Australia as its partnerships manager
Byrne's addition to the Guardian Australia team sees her reunite with Rebecca Costello, former CEO of Schwartz Media.
by Mediaweek Admin – Feb 19, 2024
Nine launches expansion of its travel vertical with 9Travel
The new travel site is a stand-alone site dedicated to travel, as it previously sat in the 9Honey vertical.
by Mediaweek Admin – Feb 19, 2024
Seven West Media's The Nightly secures major advertising deal for launch
Seven West Media's new evening online paper The Nightly aims to take on News Corp's dominance.
by Mediaweek Admin – Feb 12, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Katharine Murphy quits The Guardian Australia for role with prime minister Anthony Albanese
"But it's time – after nearly three decades – for a new chapter."
by Mediaweek Admin – Jan 29, 2024
Leisa Goddard: Why AI will never replace journalism
"AI lacks the inherent empathy and emotional intelligence that human journalists bring to the table."
by Anita Anabel and Alisha Buaya – Jan 23, 2024
Simon Rollenbeck joins Komo Technologies as head of marketing
Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall market strategy.
by Mediaweek Admin – Jan 23, 2024
The Daily Aus plots partnership strategy and overseas expansion
"I feel we're a little underestimated by the rest of the media market. We're ready for that attention."
by Alisha Buaya – Jan 22, 2024
Tom Braybrook reveals the "secret sauce" behind Acceleration's AI Marketing Maturity model
"We believe this will add more near-term value to marketers and how they want to adopt AI."
by Alisha Buaya – Jan 19, 2024
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