Latest stories
BMF spearheads national ‘Consent Can’t Wait' campaign for DSS
Aventi: "As long as we continue to hold our questions about consent silent – as long as we don’t know the answers – the next generation will too."
by Amy Shapiro – May 27, 2024
Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Amy Shapiro – May 27, 2024
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
Dometic hands PR to M&C Saatchi Sport & Entertainment
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
by Amy Shapiro – May 23, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
by Amy Shapiro – May 21, 2024
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Amy Shapiro – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Amy Shapiro – May 20, 2024
Boomtown and Thinkerbell debut campaign celebrating regional opportunity
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
by Jasper Baumann – May 20, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Amy Shapiro – May 16, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
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