Zambrero has appointed Jade Clark as head of marketing, after a seven month stint consulting for the Mexican restaurant chain.
In March, Mediaweek revealed Supermassive had snared Zambrero’s creative account, taking over from incumbent Today the Brave – which did not defend the account.
“What an awesome time to be joining a business with doing good at its core,” Clark said. “We’re on an incredible growth trajectory and opening a new restaurant weekly.”
Clark has previously worked across both agencies and brands, including stints at Clemenger BBDO between 2018-2020 and 2021-2023, firstly as a client partner and head of CX, then as client services director.
She had two stretches at CX Lavender, where she was most recently group business head before leaving in 2018; and held a contract role as a senior brand marketing lead at Tourism Tasmania.
Most recently, she was consulting for nine months, since leaving Clems in June last year. Clark said she has been consulting for Zambrero since November, so the appointment was a “long time in the making.”
“I wanted to thank Clemenger BBDO – my time there was a cornerstone in my career,” she added, “and I forged relationships which will last a lifetime. So thank you to everyone who was part of my Clems journey.”
Clark is already hiring a number of roles, including franchisee marketing partner, junior designer, and marketing coordinator. In her new role, she will work with general manager of marketing, Samantha Parker.
“As the business is growing, so is my team,” Clark said. “I’m looking for talented, driven and, most importantly, kind people.”
Zambrero has more than 265 restaurants globally, and was founded in 2005 by 21-year-old Sam Prince. Between 2012 and 2015, it expanded from 20 restaurants to over 100.
Before Supermassive and Today the Brave worked with the brand, Lionize held Zambrero’s creative account, but its contract was terminated when the agency went into administration in October 2022. A few weeks later, the agency was revived with a New Zealand-based owner.