Latest stories
I'm A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere
Andreana Walton: 'Our strategy was to take the fun to our viewers, wherever they were spending their time.'
by Alisha Buaya – Jan 21, 2025
ADMA names Sarah Waladan as head of regulatory and advocacy
Andrea Martens: 'Sarah’s appointment reflects ADMA’s focus on ensuring the industry moves towards more responsible marketing practices.'
by Alisha Buaya – Jan 14, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
IMAA welcomes new board member as It expands education initiatives for 2025
Jackie Alley: 'As an organisation, we remain dedicated to futureproofing the national indie media agency industry and investing in the next generation of media talent.'
by Mediaweek Admin – Dec 18, 2024
BMW’s thrill-seeking ad hits a roadblock over safety breaches
Ad Standards found the ad promoted unsafe driving, breaching the FCAI Code.
by Emma Shepherd – Dec 18, 2024
WPP and UMG partner to deliver music and entertainment solutions for global brands
Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns for our clients.'
by Alisha Buaya – Dec 13, 2024
Netflix's Squid Game takes over Sydney Harbour ahead of season two premiere
A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.
by Alisha Buaya – Dec 13, 2024
Carsales and bp partners to provide members with a fuel discount
Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'
by Alisha Buaya – Dec 11, 2024
Emma Logan launches bespoke marketer consultancy
'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'
by Alisha Buaya – Dec 10, 2024
Hobart's MACq 01 Hotel unveils new campaign via Showpony
Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to life.'
by Alisha Buaya – Dec 6, 2024
IAG Chief Customer and Marketing Officer Michelle Klein discusses 'doing the basics brilliantly' in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic and Paralympic Games.
by Alisha Buaya – Dec 5, 2024
StackAdapt appoints new director of marketing in APAC
Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'
by Alisha Buaya – Dec 5, 2024
Andrea Van Unen-Smith appointed chief marketing officer of Senetas
Andrew Wilson: 'Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market.'
by Alisha Buaya – Dec 4, 2024
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