Emma Logan has launched a new bespoke marketer consultancy, The Emma Logan Project, aimed at serving the needs and unlocking the potential of CMOs and their team.
The former AANA director of member engagement said over the past 12 months, she has seen a very clear need among senior marketers for assistance on both team and individual levels.
“Marketing is in a massive transition,” Logan said. “From technology and AI to data, climate change, social demographics, and politics. CMOs hold one of the most multifaceted roles in any business today and have the chance to make a meaningful impact and shape a more sustainable and equitable society.”
“Marketers are more stretched than ever. In the past year, countless marketers have turned to me for support—whether it’s a team strategy day or collaborating on key projects. It’s clear we’re addressing a critical gap in the market. While marketers tirelessly promote their brands, they often overlook a vital element: building the personal brands of their leaders. Strong executive brands are essential for fostering trust, attracting opportunities, and positioning businesses.”
Logan added: “The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent. It’s about redefining what it means to be a magnetic marketing leader. Whether it’s a marketer looking to build their executive marketing brand or a CMO aiming to elevate their team’s impact — and, in turn, drive exceptional business outcomes — my goal is to help them succeed.”
The Emma Logan Project offers a suite of bespoke services tailored to CMOs and their teams, focusing on leadership development and team empowerment. Logan has already begun collaborating with marketing teams, including foundation client T garage, an insights and research consultancy. Jed Simpfendorfer, director of strategy, met Logan when he was the CMO of Carman’s.
“Partnering with The Emma Logan Project has been a total game-changer for us,” Simpfendorfer said. “Emma gets us—our goals, our challenges—and she brings a fresh perspective that’s taken our approach to the next level. Her industry know-how and network is so impressive. She’s opened doors we didn’t even know existed! And in such a short time, the results speak for themselves. Emma’s not just a partner; she’s become an essential part of our team.”
On the consultancy’s name, Logan shared: “I credit the name to my father, who for the past year has been asking: ‘How’s The Emma Logan Project?’. He knew that I was on a journey of restoring my passion for what I do and getting my sparkle back.
“A journey that he aptly referred to as ‘The Emma Logan Project’. When it came time to decide on a name for my new business, I went back and forth on a few different options that didn’t feel quite right. I then realised it had been right in front of me the whole time – the perfect representation of everything my business is.”