StackAdapt has appointed Alessandra Alessio as director of marketing for the APAC region.
Alessio will focus on elevating the multi-channel advertising platform‘s brand presence across the region and will lead marketing strategies to showcase the company’s full suite of capabilities and support brands navigating an increasingly complex digital landscape.
She brings just under two decades of experience in the digital advertising industry to StackAdapt and will spearhead growth initiatives across Asia-Pacific.
Alessio, who will be based in Singapore for the role, joins StackAdapt after 16 years at Google, covering B2B marketing and sales roles, focusing on adtech, measurement, and data privacy solutions.
She has worked in APAC for twelve years, of which eight years were spent in the Australian market. In her most recent role, she served in the APAC Scaled Ads marketing team.
Alessio said: “I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients. With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region.”
The appointment of Alessio follows the creation of a senior executive team across the APAC region this year, including recent appointments in Hong Kong and Japan.
“I’m delighted that Alessandra chose to join StackAdapt. Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business,” said StackAdapt Asia-Pacific VP Liam McCarten.
“We’ve made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we’re building a standout team in the industry. Alessandra fuels that belief.”
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Top image: Alessandra Alessio