MACq 01 hotel in Hobart has launched a new marketing campaign, ‘Where One Tasmanian Story Leads to Another’, with creative agency Showpony.
This new campaign was also supported by Hobart-based production house OI Studios, which used a combination of live-action footage and CGI.
It will roll out nationally across owned and paid digital channels in the coming weeks, with the hero video and imagery designed to entertain, inspire, and spark curiosity, encouraging travellers to begin their Tasmanian journey with MACq 01 Hotel.
Danika Porter, head of brand and marketing, led the new creative direction and said an enormous amount of work had been undertaken since conception to ensure the storytelling of Tasmania’s rich history and modern marvels were woven throughout the guest experience.
“All of our staff lead with storytelling, whether you’re hearing a tale from a bartender while enjoying a drink crafted by a neighbour distiller, or discovering the historical story behind your room’s door, or walking Salamanca with our master storyteller, MACq 01 invites you to be part of a stay where one Tasmanian story leads to another.
“The hotel experience strives to capture the essence of Tasmania without having to leave, MACq 01 Hotel is not just a place to rest, it’s where the stories of Tasmania unfold.
“This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to life. From the first interaction with our campaign, we want guests to feel the magic of this island and be intrigued to uncover its stories for themselves.
“Storytelling is the ultimate form of entertainment, and we hope our unique positioning and this campaign piques curiosity and encourages future visitors to the state to be want to delve a little deeper, Porter added.
Nic Maumill, creative director at Showpony, said: “Nowhere else in the country captures the imagination quite like Tasmania, and to us, MACq 01 felt like this perfect distillation of everything we love about the place.
“The opportunity to not only bring some of these incredible stories to life, but make them relevant and tangible to the hotel experience, was a creative’s dream. A collective ambition across all three teams (MACq 01, OI Studios and Showpony) to produce category defining work, bore a collaboration were immensely proud of.”
