Creativity
Latest stories
Helga's Bakehouse gives away brat 'Club Classic' sandwiches via Connecting Plots
The campaign was developed by Goodman Fielder in collaboration with Connecting Plots and their social and influencer business unit, a.glo.
by Jasper Baumann – Sep 16, 2024
McCafé fuels Australian Paralympic athletes in new content series via DDB Sydney
The series features narration by triple Paralympian Don Elgin.
by Jasper Baumann – Sep 13, 2024
Bupa unveils 'beyond the games' Paralympics campaign via Thinkerbell
The campaign is the first commercial project to be certified through Inclusively Made’s 100-point accreditation process.
by Amy Shapiro – Aug 30, 2024
TheBird.AI launch offers brands and agencies access to artists and creators
The provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
by Alisha Buaya – Aug 30, 2024
SLIK launches virtual experience to support Paralympics Australia
Cameron Murray: "The innovative experience brings a new level of support and engagement to fans."
by Amy Shapiro – Aug 30, 2024
FBi Radio unveils first rebrand in over a decade via Made Together
"The rebrand to fbi.radio isn’t just about a new name or a new look – it’s about reaffirming our commitment to being at the forefront of Sydney’s music and arts scene."
by Amy Shapiro – Aug 29, 2024
Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney
The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo.
by Amy Shapiro – Aug 28, 2024
Sydney Roosters stars lead 'Crunch Time' for Red Rooster via Leo Burnett
Ashley Hughes: "Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership."
by Amy Shapiro – Aug 28, 2024
Nic Naitanui fronts Google Pixel 9 campaign by 72andSunny
Ross Berthinussen: "Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use."
by Amy Shapiro – Aug 27, 2024
Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP
Alastair Doak: "We’re reinstating the essence of our brand."
by Amy Shapiro – Aug 27, 2024
Angus & Julia Stone close out Wild Turkey's House of Music 101 via BRING
Paolo Marinoni: "Music 101 has continued to develop into a platform that supports the the artists of tomorrow."
by Amy Shapiro – Aug 27, 2024
Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia
"This was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories."
by Amy Shapiro – Aug 26, 2024
Lendlease launches 'X marks the spot' for VicX via Houston Group
Stuart O’Brien: "North Sydney has always suffered somewhat of an identity crisis but Victoria Cross is a game-changer."
by Amy Shapiro – Aug 26, 2024
Phoebe Burgess and Zyrtec launch 'Zach and Zoe’s Hide and Sneeze' storybook via Publicis Groupe
"An opportunity for families to learn about allergic rhinitis through imaginative storytelling."
by Amy Shapiro – Aug 20, 2024
Petbarn launches Puppy and Kitten Club via Howatson+Company
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."
by Amy Shapiro – Aug 20, 2024
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