TheBird.AI has officially launched, offering brands and agencies access to a roster of AI artists and creators with a unique approach to content creation across the advertising, film, and animation industries.
The new creative platform was created in response to the exploding demand for innovative solutions in content creation. It provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
This new service model combines traditional media expertise and offers comprehensive production services and specialised support for concept development, ideation, and production.
![TheBird.AI](https://www.mediaweek.com.au/wp-content/uploads/2024/08/Copy-of-kinda_play_022-820x1024.jpg)
By Kinda Play
It has already collaborated on AI-led projects for notable brands such as TheVoice, ESPN and the ICC 2023 Cricket World Cup, demonstrating the capability to integrate seamlessly into a variety of creative workflows.
Bob Connelly, director at TheBird.AI, commented: “TheBird.AI is about expanding the horizons of what’s possible with generative AI in content creation. Our creators are blending traditional skills with advanced AI techniques to pioneer new forms of storytelling and visual expression.”
TheBird.AI’s roster features creators with a mix of traditional creative skills and expertise in generative AI.
These creators are not just using new tools, they’re actively pushing boundaries, experimenting with new production pipelines and pioneering creative formats that were previously unimaginable, allowing them to push the boundaries of content production.
![TheBird.AI](https://www.mediaweek.com.au/wp-content/uploads/2024/08/Copy-of-wabii_sabiii_art_inflatable_Mac_Donalds_chips_and_hamburger_as__888db696-4089-4db6-84c7-bb8ba04169a0-1024x512.png)
By Wabii Sabii
The roster includes Cape Town-based creative director Wabii Sabii, Kinda Play (an artist merging surrealism with sophisticated visuals), Bob Connelly, AI Made Me Do This, Bunty AI (specialist in short-form content and AI-enhanced music videos) and BALLART76 (a creator exploring the intersection of basketball culture and AI-generated art).
“We aim to offer flexibility and collaboration to our clients, whether they need full-service production or partnership on specific aspects of a project,” added Connelly.
“TheBird.AI is positioned to help reimagine creative possibilities, leveraging both traditional media skills and the latest in AI technology.”
![TheBird.AI](https://www.mediaweek.com.au/wp-content/uploads/2024/08/Copy-of-Bob_AI_12-579x1024.jpg)
By Bob Connelly