Petbarn has introduced its new Puppy and Kitten Club with a campaign via creative agency Howatson+Company.
The Club aims to support pet owners during the first year of their pet’s life, offering resources, including advice, rewards, and savings.
The launch campaign centres around a film that focuses on the bond between new pet owners and their pets. Directed by Arundati Thandur from FINCH, the film features a cover of Love is All Around, originally made famous by Wet Wet Wet.
“There are three universal truths that make the fabric of Petbarn unique, firstly our employee engagement scores tell us that our team members love what they do, our NPS data shows us that pet parents love Petbarn and most of all we know that pets love coming to Petbarn,” said chief customer officer of Greencross Pet Wellness Company, Nicholas Adams.
“The Petbarn Puppy and Kitten Club gives pet parents everything they need from advice, rewards to savings – doubling down on our commitment.”
The campaign, which officially launched on 18 August, is supported by a media mix of broadcast, digital, and outdoor.
“We needed to show that Petbarn is the place to go for all things puppies and kittens,” added Howatson+Company creative directors, Jared Wicker and Elaine Li.
“It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that, from the lyrics of our song, to our set design, to showing as many breeds into the ad as possible.”
The work for Petbarn comes on the heels of Howatson+Company’s recent appointment by DuluxGroup as the creative agency of record for its adhesives and sealants business, Selleys. The appointment followed a competitive pitch process and is effective immediately.
See also: Dulux Group awards Selleys creative account to Howatson+Company
Credits:
Agency: Howatson+Company
CEO: Chris Howatson
Chief Creative Officer: Gavin Chimes
Chief Media Officer: Sasha Smith
Creative Directors: Jared Wicker and Elaine Li
Head of Production: Holly Alexander
Head of Craft: Ellena Mills
Senior Art Director: Tom MacPhail
Senior Copywriter: Maddie Semit
Associate Design Director: Jo Cao
Strategy Director: Georgia Pritchard
Group Business Director: Belle Simmonds
Senior Business Manager: Lucy Stock
Producer: Charlotte Breene
Editor: King Young
Vocals: Simon Friedlander
Media Director: James Frith and Jamie Nelson
Senior Media Manager: Monica Doan
Media Manager: Carla Ishak, Nicky Ta and Iris Hsieh
Client: Petbarn
Chief Customer Officer: Nick Adams
Head of Retail & Integrated Marketing: Sumeena Parimu
Creative Director: Kate Napier
Marketing Manager: Faye Andrews
Production Company: Finch
Director: Arundati Thandur
Executive Producer/MD: Corey Esse
Executive Producer: Loren Bradley
Producer: Bryce Lintern
Animal Wrangler: Suzanne Richards, Action animals
DP: Campbell Brown
Production Design: Ella Butler
Colourist: Matt Fez
Post Production: Heckler
Sound Design: Mosaic Music & Sound
Music Supervisor: Anton, Trailer Media