Creativity
Latest stories
Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can work in a way where we probably never have any more than five or six clients.”
by Amy Shapiro – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Amy Shapiro – May 6, 2024
Suntory BOSS Coffee launches campaign and visual identity via It's Friday
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
by Alisha Buaya – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
National Breast Cancer Foundation appoints VML
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
by Amy Shapiro – May 6, 2024
Endeavour Group pitches creative for key brands
M&C Saatchi is the incumbent for BWS, and Thinkerbell holds the Dan Murphy's account.
by Amy Shapiro – May 3, 2024
Keep Left names Laura Agricola as strategy director
Harris Galloway has also been appointed as behavioural strategist, and Zach Edwards as comms and culture strategist.
by Amy Shapiro – Apr 30, 2024
Special promotes five creatives to group CD
Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson have been made group creative directors.
by Amy Shapiro – Apr 30, 2024
M&C Saatchi and Bohemia unveil Awaken Your Super for Australian Retirement Trust
Michael McEwan: "This work assumes a leadership stance."
by Amy Shapiro – Apr 29, 2024
FutureBrand revamps Strike brand for Funlab
Flanagan: "Strike has been a stalwart for over two decades and the work that has been done will ensure that it remains so for decades to come."
by Amy Shapiro – Apr 29, 2024
VML Auckland launches 'Conquer the Weekend' for Ford Everest
Andy Morton: "It’s always a good day when you get to throw the Ford Everest around some rugged locations."
by Amy Shapiro – Apr 29, 2024
Marketing efforts have doubled US consideration: Canva ECD
“We saw almost a 20% increase in the past 12 months in entertainment organisations actively using Canva."
by Amy Shapiro – Apr 26, 2024
Cancer Chicks launches 'FUCC IT' via Initiative IMPACT and MBCS
The platform aims to make its tagline “a cultural catch cry” that empowers young women not to let cancer or illness define their lives.
by Amy Shapiro – Apr 24, 2024
Bread Agency unveils 'Sounds good' platform for Connect Hearing
Amaury Treguer: "Being able to clearly hear what people say. Sounds good right?!"
by Amy Shapiro – Apr 23, 2024
Saatchis is a 'shopfront' for Publicis: Patrick Rowe on a year as CEO
“My mantra is that we want our creative thinking to have more impact, more often for our clients."
by Amy Shapiro – Apr 23, 2024
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