Creativity
Latest stories
Mastercard and H+Co's film for low vision audiences hits festival circuit
Gavin Chimes: "We pulled out every stop to create an immersive film unlike any you’ve seen before."
by Amy Shapiro – Apr 22, 2024
Gen Z hosts funeral for cropped puffer in latest from NAB and TBWA\Melbourne
Stoddart: "We decided to let Gen Z take control in a way that felt fun, relatable and appropriately funeral-ly."
by Amy Shapiro – Apr 22, 2024
Deloitte Digital AUNZ and IOC launch co-branded Olympics campaign
Nick Garrett said: "Beautiful work team. So nice to see this idea progress from strategy, into idea and manifest into a wonderful execution. You held it tight and never let go."
by Amy Shapiro – Apr 22, 2024
Virgin and Special launch next chapter of 'Bring on Wonderful'
Nils Eberhardt: “The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes.”
by Amy Shapiro – Apr 22, 2024
First +61 film work for Telstra launches: ‘Pointless’
The second instalment of work, and first TVC, from +61 has dropped.
by Amy Shapiro – Apr 19, 2024
XXXX is 'summer beer you can drink all year' in latest from Thinkerbell
XXXX has also created the Summer Bright Ice Bucket Hat: a hat and a beer cooler in one.
by Amy Shapiro – Apr 19, 2024
HoMie and Town Square launch 'Give One. Get One.' for youth homelessness
"It's about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way."
by Amy Shapiro – Apr 19, 2024
Flight Centre and VML launch Envoyage B2B brand
The Envoyage brand is slated for rollout throughout 2024 and into 2025.
by Amy Shapiro – Apr 18, 2024
Leo Burnett announces hires, appoints Lenna Boland as Group CD
James Beswick and Rowan Foxcroft also join as associate creative directors.
by Amy Shapiro – Apr 18, 2024
Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024
Pure Blonde partners with The Monkeys to relaunch brand
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure."
by Amy Shapiro – Apr 18, 2024
alt/shift/ Brisbane wins Ausbuild account
alt/shift will take on the home builder brand's creative, PR, content, and social account.
by Amy Shapiro – Apr 18, 2024
BMF launches first work for a2 milk, 'Only a2 will do'
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
by Amy Shapiro – Apr 17, 2024
Supercars teases latest work with Jessica Mauboy via Wildcard
Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."
by Amy Shapiro – Apr 17, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
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