The Supercars Championship has teased its latest TVC, building on the its Unforgettable brand platform with First Nations artists 3% and ARIA award winning artist Jessica Mauboy.
Now in its second year, the Unforgettable campaign strategy has been developed by the sports and culture creative agency Wildcard, and helmed by head of creative Tom Meredith and head of film Guy Martin.
The latest film TVC debuts Supercars’ 2024 anthem by Mauboy and the hip hop collective 3%, Won’t Stop, which will be officially released on 9 August.
Airing nationally from Thursday 18 April, the ad precedes Supercars’ return to international racing at this weekend’s ITM Taupō Super400 In New Zealand.
Mauboy said she was thrilled to be teaming up with her mates from 3% for the track.
“We’ve been wanting to collaborate for a while, and now getting to create something this cool together feels like a dream come true,” the singer said.
“The energy in the studio was electric, and knowing it’s become the anthem for Supercars? That’s beyond anything we could’ve imagined and it’s the perfect fit for this track. We can’t wait for everyone to feel the vibe and hear the roar of Won’t Stop!”
“Very few times in your life do you get to live out a dream you’ve had,” added 3%.
“Call it manifestation or just hard work paying off, but getting the Jessica Mauboy feature really is the essence of this song. Now it’s the theme song for Supercars!? Shake and bake!”
Supercars TVC still. Pictured (L-R): Cam Waters, Chaz Mostert, Broc Feeney
Wildcard’s Meredith said the spot is inspired by the “unforgettable feeling” the Supercars race ignites for its fans when the pedal hits the metal.
“When we heard Won’t Stop for the first time, it was a perfect match – full of energy and full throttle,” said Meredith.
“It’s one that lasts long in the memory, just like the Supercars experience. We’re very proud to drive the campaign for Supercars.”
Supercars’ head of marketing, Brenda Younes, said the TVC embodies the spirit of Supercars, “the raw excitement, the fierce competition, and the unyielding passion of fans.
“Every moment is a testament to the thrill of competition and we’re immensely proud of how that is captured in this commercial. It’s a celebration of everything that makes Supercars racing truly unforgettable.”
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Top Image: Jessica Mauboy
See also:
Wildcard expands national services with PR and digital media
DDB Group’s Tribal is appointed to Supercars