Latest stories
VMO launches Social Journeys to bridge social media and outdoor advertising
Sabarish Chirakkal: 'We're enabling brands to extend their social campaigns to connect with consumers in impactful ways'.
by Natasha Lee – Mar 7, 2025
T-Mobile doubles down on ad tech with strategic buys
JP Colaco: 'The acquisitions mark a significant step forward in T-Mobile's strategy to create truly transformative advertising solutions'.
by Natasha Lee – Mar 7, 2025
Publicis Groupe enters acquisition agreement with Lotame
Arthur Sadoun: 'In the age of AI, the name of the game is connect or die.'
by Alisha Buaya – Mar 7, 2025
The future looks Rosé in Daniel Ricciardo's new campaign via Emotive
Daniel Ricciardo: 'It’s been nice to take my foot off the gas lately and now, with the launch of Enchanté Rosé alongside my friends at St Hugo, it really does feel like the future is looking rosé.'
by Alisha Buaya – Mar 6, 2025
McDonald's tempts office workers returning to work in new campaign
Jack Nunn: 'With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper.'
by Alisha Buaya – Mar 6, 2025
Geely taps INVNT as experiential agency for global launch
Li Lei: 'We are excited to partner with INVNT to deliver unique experiences to consumers, media and our network.'
by Alisha Buaya – Mar 6, 2025
TBWA\Sydney names new head of strategy
Josh Taylor Dadds: 'Disruption is an inspiring philosophy—it unleashes outrageous creativity while ensuring work is ruthlessly effective for clients.'
by Alisha Buaya – Mar 6, 2025
Streetfighter Media takes experimental builds onto the road
The builds allow brands to develop tailored, immersive experiences that can be deployed across multiple locations.
by Natasha Lee – Mar 6, 2025
Live Nation unveils Secret Sounds Connect rebrand
Kristy Rosser: 'Our evolution to Connect by Live Nation represents our ongoing commitment to amplifying brand and fan experiences in the incredible world of music.'
by Alisha Buaya – Mar 5, 2025
Leapmotor 'jumps in' with a bold campaign via cummins&partners
Joanne Stogiannis: '"Jump In" aims to establish Leapmotor as a leader in the EV space while differentiating it from the competition.'
by Alisha Buaya – Mar 5, 2025
B2B marketers under pressure to justify ROI as buying cycles lengthen
Luke Fielding: 'Today's marketing success isn’t measured by surface-level metrics like clicks or views'.
by Natasha Lee – Mar 5, 2025
The podcast boom continues ... but should creators build a brand or go solo?
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
by Natasha Lee – Mar 5, 2025
ghd appoints Labelium Group to drive media strategy and growth in Australia and New Zealand
Adrien Bouteille: 'We're confident we can drive significant growth and brand impact for ghd across Australia and New Zealand'
by Mediaweek Admin – Mar 5, 2025
Wavemaker Adelaide wins Health Partners
Phil Mumford: 'Bringing this account back to South Australia is a huge win, both for us and the local industry.'
by Alisha Buaya – Mar 5, 2025
Sefiani tapped as communications agency for Greensteel Australia
Robyn Sefiani: 'It’s not every day that a new client walks in your door with the ambition and plans-at-the-ready to directly contribute to Australia’s sovereign manufacturing capability with zero-emmission steelmaking.'
by Alisha Buaya – Mar 5, 2025
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