Geely Auto has teamed up with INVNT for the global launch of its all-electric EX5 SUV in Australia in Sydney on 11 March.
The experiential agency, which was recently appointed to create a brand narrative for G’day Australia, embraced Geely’s commitment to the country. INVNT has line-up activities for the official brand and car with a launch event and all supporting activations, including media drive and technical training.
“The launch of the EX5 is a significant milestone for Geely Auto Australia as it marks the start of our relationship with the country and Aussie consumers, and we needed a partner who could bring this to life in an authentic way, and we are excited to partner with INVNT to deliver unique experiences to consumers, media and our network,” Li Lei, CEO of Geely Auto Australia, said.
Laura Roberts, managing director INVNT APAC, added: “Australia isn’t just the starting line for Geely Auto’s global launch—it’s where the spark of something bigger begins. We believe in the power of innovation-led experiences to shape culture, forge new connections, and set the course for the future.
“With Geely, we’re not just unveiling a car; we’re opening the door to a new era of human mobility, introducing Australians to a brand that’s set to redefine the road ahead.”
INVNT joins a suite of agencies supporting Geely, including Havas Host (creative and social), Havas Media (media), Dentsu (PR and Influencer management) and Merkle (website and CXM).
Last year, Live Nation teamed up with INVNT for the launch of The Weeknd’s After Hours Til Dawn global stadium tour in October.
The experience began on Sunday evening with cryptic messages like “Everything Will Fade” and “The End Is Near” appearing through 3D-mapped projections on Melbourne’s Nylex Plastics Factory.