Latest stories
Original Audio launches with tech-first model to boost campaign effectiveness
Original Audio will aim to a build a bridge that will close the gap between creativity and performance.
by Natasha Lee – Apr 2, 2025
'A bit more pessimistic' and 'nothing worth celebrating': Darren Woolley gives stark analysis on the 2025 State of The Pitch
For Woolley, the industry appears not to have had much improvement since the 2024 findings.
by Alisha Buaya – Apr 2, 2025
Bega unveils 'Night Cheese' OOH campaign via TBWA\Melbourne
Bianca Di Donato: 'By identifying and owning the late-night snacking moment, we are creating a whole new experience of indulgence that is uniquely Bega.'
by Alisha Buaya – Apr 2, 2025
Sophie Monk shows off '100% wholesome nudie shots' via Bench Media and Circul8
Emilie Durand: 'The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty.'
by Alisha Buaya – Apr 2, 2025
QMS sets new benchmark for DOOH with Paris Olympics campaign
Games Network delivers brand lift, memory encoding and sales boost for major partners.
by Natasha Lee – Apr 1, 2025
GroupM agencies dominate RECMA report
Aimee Buchanan: 'It is wonderful to see our efforts reflected in the latest RECMA report.'
by Alisha Buaya – Apr 1, 2025
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
'Thanks to Nature' launches first major out-of-home campaign
The brand, started by a Sydney mum, is kicking off its foray into OOH advertising.
by Natasha Lee – Mar 31, 2025
Clemenger BBDO unveils new logo and proposition as it relaunches
Lee Leggett: 'We’re not just expanding our capabilities - we’re expanding our potential.'
by Alisha Buaya – Mar 31, 2025
All Blacks and Black Ferns unveil new brand identities via M&C Saactchi Group
The brands have been designed for both teams to stand out in an ever-complex sport and entertainment landscape.
by Alisha Buaya – Mar 31, 2025
MFA names signature judges for the 2025 Awards
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
by Alisha Buaya – Mar 31, 2025
Vaseline launches short film campaign with creators from Australia and South Korea via Amplify
Hayley Adams: 'Working with Vaseline to bring fresh creative perspectives to life has been a rewarding process, and we’re excited to see how audiences respond.'
by Alisha Buaya – Mar 31, 2025
Fourteen10 appoints head of engineering
Wesley Hamburger will lead the engineering practice with the aim of leveraging AI and software to scale and uplift the capabilities of the independent agency.
by Alisha Buaya – Mar 31, 2025
Sasha Mackie on championing customers and cutting through the streaming service saturation with Max
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want the best.'
by Alisha Buaya – Mar 29, 2025
TAXIBOX launches an 'out of the box' campaign via Communicado
Ben Cohn: 'We’re chuffed with the final result – there are endless places we can take our unhinged squirrel and its love of its nuts.'
by Alisha Buaya – Mar 29, 2025
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