GroupM Australia has claimed the number one position in RECMA’s Qualitative Domestic Report, totalling 55 points, 13 ahead of its nearest competitor.
The #1 ranking has been maintained by the group since the start of 2023, across three consecutive reports. GroupM agencies dominate the top five agency rankings with EssenceMediacom (=#1), Wavemaker (#3) and Mindshare (#5).
Last year saw the group retain and welcome clients into its portfolio, including Queensland Government and Specsavers (EssenceMediacom), Footlocker and Nova (Mindshare), McPherson’s and Adelaide University (Wavemaker).
Two bespoke agency models, OpenMind and OpenDoor, were also created in partnership with WPP leading to the successful local wins of Nestlé and Amazon.
RECMA is an independent research company that evaluates and rates media agency rankings on a global scale. The Qualitative Domestic Report assesses agencies based on two key areas; Vitality and Structure, across nineteen criteria including new business and client growth, capability and specialised resources, leadership stability and award wins. The RECMA report ranks agencies by combining both Vitality and Structure scores.
The Group’s overall Vitality score is above market average on 30 points. Wavemaker leads the pack on 11 points, closely followed by Mindshare (10 points) and EssenceMediacom (9 points).
‘Our efforts are paying off’
The release of the RECMA report follows the latest COMvergence report for 2024, which showed GroupM also taking the top spot in the 2024 COMvergence New Business Barometer Report for Australia, delivering AU$332m (US$210m) in new and retained billings during 2024.
“A huge and consistent amount of work and passion from everyone across our business goes into achieving these results,” Aimee Buchanan, GroupM Australia and New Zealand CEO, said: “Thanks to the leadership of our incredible exco team and agency CEOs, our agencies and specialist teams are making an impact, as we collectively work towards delivering our vision of creating the next era of media. It is wonderful to see our efforts reflected in the latest RECMA report.
“This builds on last week’s announcement where GroupM also ranked #1 in the COMvergence New Business Barometer Report, further demonstrating that our efforts are paying off. A heartfelt thank you to our wonderful clients, partners and people who contribute to this success day in, day out.”