Fourteen10 has appointed Wesley Hamburger as head of engineering as the agency invests in make engineering and product part of its DNA.
Hamburger will lead the engineering practice with the aim of leveraging AI and software to scale and uplift the capabilities of the independent agency.
“We are committed to inverting the typical media agency model by building a technology system that amplifies the capability of great talent,” said Duncan Allan, co-founder at Fourteen10.
“Less automating a layer of junior co-ordinators, more taking an expert and scaling them through automated decision making engines. Wes will help bring this vision to life.”
Hamburger brings experience from the Silicon Valley based unicorn, Okta, Afterpay, as well as high growth startup, Tessian, an early player in AI driven email security.
He also boasts deep expertise in software engineering, product building and applied AI to the role. His work will focus on developing systems that unlock better decision making as well as fast, high quality and consistent delivery at scale.
“I am excited to join a team that is actually taking steps to disrupt an industry” said Hamburger of his new role.
“We are just starting to scratch the surface of how we can use this technology to build the agency of the future. What might have been prohibitively expensive or impossible is now here. We believe we can unlock massive efficiencies that will force us to re-think how brands scale.”
This appointment underscores Fourteen10’s commitment to breaking free from traditional agency models, merging marketing science, automation, and experimentation to drive scalable, profitable growth for brands. With engineering talent embedded at its core, Fourteen10 is redefining what a media agency can be.
Top image: Wesley Hamburger