Latest stories
Kenny Hill chose an acquisition with Howatson+Co so as not to 'shortchange' clients
"If I was to have done something like this with one of the big global networks – and that was certainly an option on the table – I don't think that would have suited them [clients] as well as this."
by Amy Shapiro – Jun 12, 2024
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Hipages overhauls brand via FutureBrand Australia
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
by Amy Shapiro – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
Game Day Collective launches to help brands with gaming authenticity
"Marketing is a fine art and gamers are one of the most savvy consumers out there, so brands must ensure they understand them and what makes them tick."
by Jasper Baumann – Jun 12, 2024
Havas Red launches AI proposition: 'Agency Intelligence'
Russell: "We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people."
by Amy Shapiro – Jun 12, 2024
Equip Super launches 'Don't be Shy' retirement campaign via cummins&partners
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
by Amy Shapiro – Jun 11, 2024
Allianz and Howatson+Co launch 'Go Australiaahhh' Olympics campaign
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
by Amy Shapiro – Jun 11, 2024
Bastion appoints Alexandra O’Neil as head of brand marketing AUNZ
"I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."
by Amy Shapiro – Jun 11, 2024
Claxon appointed media and creative agency of record for Celebrity Ink
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.
by Alisha Buaya – Jun 11, 2024
BMF encourages smokers and vapers to ‘Give Up For Good’ in government campaigns
The campaigns are structured around three streams: Youth Vaping, Tobacco, and Adult Vaping.
by Tess Connery – Jun 11, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Clemenger BBDO hires Rhian Mason to launch social, PR, and influence practice
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
by Alisha Buaya – Jun 11, 2024
EssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
by Alisha Buaya – Jun 11, 2024
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