Havas Red has launched an AI proposition in response to the slew of automation technologies emerging in the creative industry, ‘Agency Intelligence: Intelligent Strategy, Ideas, and People.’
Havas Red – the PR, content, social, influencer, and experiential services arm of Havas – said the new vision draws tension between embracing AI and the human intelligence necessary to power creative innovation and problem solving for brands.
“We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients,” said Havas Red Australia’s CEO, Shane Russell.
“It’s intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we’re communicating to humans, we need human insight and smart people at the wheel.”
The Agency Intelligence platform will shape content on Havas Red’s owned channels, industry reports, thought leadership, new service offerings, events, and employee training.
In Australia, Havas Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox and TerryWhite Chemmart.
In April, Havas Red won the corporate communications account for digital operations management company, PagerDuty, in the Australian market, following a competitive pitch process. Last year, Avis Budget Group retained Havas Media Network and Havas Red following a competitive pitch.
According to a recent Ipsos AI Monitor survey, conducted from mid-April to early May 2024, the Asia Pacific region remains divided on whether to be nervous or excited about the AI revolution.
The survey examined attitudes towards AI, particularly understanding the technology and its impact on day-to-day life. The study found a divide between people in the APAC region who are excited by the potential AI will offer, and those who are firmly sceptical about its future.
In Asia, 62% of people surveyed said they were excited about products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%), and South Korea (73%).
Meanwhile, English-speaking countries, including Australia and New Zealand, noted the need for caution with AI—just 39% of Aussies and 43% of Kiwis said they were excited about the technology.
See also:
HAVAS Red wins PagerDuty account
Avis Budget Group retains Havas Media Network and Havas Red