EssenceMediacom will continue its long-standing partnership with the Queensland government in Brisbane after successfully retaining the account.
Since the essenceMediacom merger, the agency has been on a transformation journey, and developed a customised Breakthrough Planning Process that transforms its approach, it said.
The pitch was backed by the agency’s data and analytics division, GroupM’s data technology capability, and WPP Open, its intelligent marketing operating system powered by AI.
Pippa Berlocher, essenceMediacom Australia and New Zealand CEO, said: “Our team of Essentials worked tirelessly towards this outcome. Our Brisbane office with, their unique understanding of the state and its people, led the charge supported by our national team and GroupM.
“Our capability, craft expertise, Breakthrough product offering, and talent are exceptional. Collectively, we demonstrated why EssenceMediacom is the best partner to support and deliver the Government’s objectives to provide good jobs, better services, and a great lifestyle.”
Kellie Dawson, essenceMediacom’s managing director of its Brisbane office, added: “We could not be more excited to continue our deep and long-standing relationship with Queensland government. It’s an honour to collaborate with such a dedicated and dynamic team, delivering breakthrough work that makes a real difference for our fellow Queenslanders.
“We have such a vast and diverse state in Queensland, there’s never been a more exciting time to work with the government.”
EssenceMediacom’s work for the Queensland government has recently received international award recognition. Earlier this year, the agency won awards for the Department of Transport and Main Roads at the Festival of Media APAC awards and the agency is shortlisted at the Festival of Media Global awards and Media Federation of Australia awards.
In April, chief investment officer Nick Thomas left the agency after over a decade at GroupM to become national head of sales ANZ at Amazon Ads.
Last month, the GroupM agency raised $10 million in media support for Dolly’s Dream.