Latest stories
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
Toyota shows why the HiLux gets the job done via Saatchi & Saatchi
Avish Gordhan: "This campaign tells that story with tongue planted firmly in check. The warning is clear: Don’t send a ute to do a HiLux job."
by Alisha Buaya – Oct 10, 2024
AGL highlights energy efficiency in diverse languages via SBS CulturalConnect and Identity Communications
Santosh Murthy: "AGL has demonstrated tremendous leadership through this initiative by going above and beyond to engage all Australians."
by Alisha Buaya – Oct 10, 2024
Uncomfortable Growth Uncut podcast: Episode 2 – Mark Coad’s Uncomfortable Lessons
The CEO of IPG Media Brands Australia and New Zealand shares details of his raw, unfiltered leadership journey.
by Bruno Rodriguez – Oct 10, 2024
UM and Chery Motor team up with Vogue Australia for cross-platform campaign to launch new car models
Anathea Ruys: "Bringing together two brands who share a passion for style, innovation, and forward-thinking was a natural choice."
by Alisha Buaya – Oct 10, 2024
BCM Group and Born Bred Talent launch international campaign for Lionel Messi fragrance
Phil McDonald: "It's not every day that you are entrusted with bringing a global brand to life in partnership with the greatest footballer in history."
by Alisha Buaya – Oct 10, 2024
Bundy R. Bear makes comeback at 2024 NRL grand final via Leo Burnett, Hearts & Science, and Havas Red
Matt Miles: 'The return of Bundy R. Bear at the NRL Grand Final is a proud moment for us, embodying the humour, heart, and unmistakable Aussie spirit of Bundaberg Rum.'
by Alisha Buaya – Oct 10, 2024
Admosis Media Group appoints Rob Patterson as its first general manager
Dan Copsey: 'His experience across both larger and mid-sizes agencies will no doubt help accelerate our growth trajectory as we’re working towards expanding our footprint.'
by Alisha Buaya – Oct 10, 2024
Ideally appoints Kim Le Gras as strategic client partner
Simon Gawn: '(Kim) is an established leader with a passion for building relationships, and her experience within agency plus working with some of the best and biggest companies in Australia.'
by Alisha Buaya – Oct 10, 2024
Engaging.io scores touchdown with major US NFL team
Michelle O’Keeffe: 'This win demonstrates our ability to deliver tailored marketing automation solutions for better business outcomes.'
by Jasper Baumann – Oct 10, 2024
Amplify & Australian Space Agency launch 'Beyond the Horizon' report
These reports map out key opportunities, insights and must know information to keep brands on top of the cultural pulse.
by Jasper Baumann – Oct 10, 2024
WPP and Roblox partner to 'unlock the potential of gaming for global brands'
The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.
by Jasper Baumann – Oct 9, 2024
Orange Line welcomes eight new strategic appointments and promotions
David Klein: "We're incredibly proud of the team we've assembled—their expertise, creativity, and dedication will drive our success and the success of our clients."
by Alisha Buaya – Oct 9, 2024
'Nothing is forever': Peter Horgan steps down as CEO of Omnicom Media Group Australia and New Zealand
Tony Harradine: 'Horgs has played a key role in elevating OMG’s competitive edge during his time with us, and this transition marks a natural evolution of his commitment to the continued success of our organisation.'
by Alisha Buaya – Oct 9, 2024
Rob Hawkins, Tara DeLuccia and Vatsal Prasad join independent media agency Murmur
Dave Levett: "Our team has never been this strong. This is about setting Murmur up for the future as we continue to grow and push the boundaries of what we can achieve for our clients."
by Alisha Buaya – Oct 9, 2024
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