Ideally has appointed Kim Le Gras to the newly created role of strategic client partner, based in Sydney, to strengthen and deepen the company’s key strategic enterprise client relationships.
She brings two decades of experience across the UK and Australia to the customer insights research platform. She has collaborated with blue-chip clients such as Telstra, Optus, Vodafone, Suncorp, Kellogg’s, and Woolmark.
Her appointment follows other recent additions to the team, including Elliot Wardle as sales development representative and Anastasia Gorr as release manager.
Le Gras’ background includes DDB Sydney, Hogarth Australia, Yes Agency, and AnalogFolk. Her extensive background positions her perfectly to drive growth and manage the complex, cross-functional needs of large enterprise clients.
“Off the back of Ideally’s recent raise announcement, it’s incredible to have someone of Kim’s calibre join the team,” Simon Gawn, head of Ideally Australia, said of Le Gras’ appointment.
“As part of the next stage of our growth journey, it was clear we need to establish and grow deeper relationships with our enterprise level clients, so Kim was a natural fit for the job. She is an established leader with a passion for building relationships, and her experience within agency plus working with some of the best and biggest companies in Australia makes her an ideal choice.
“Kim’s appointment gives us the bandwidth for growth and to shape the future of enterprise marketing in the Australian market; plus provides capabilities with global enterprise businesses as we expand our footprint internationally,” Gawn concluded.
Le Gras said of her appointment: “I am excited to be joining Ideally at such a pivotal time. The platform’s ability to provide real-time customer insights is revolutionising the way brands and agencies approach creativity and innovation. I am looking forward to helping our enterprise clients unlock even greater potential by integrating customer feedback more effectively into their strategies, ensuring we continue to deliver strong campaigns that resonate in market and drive significant growth.”
Ideally, which launched in August 2023, aims to provide marketers with rapid customer insights to validate and test concepts, messages, products and ideas. By bringing the customer voice to the forefront of the creative process through timely, affordable and accurate research, Ideally helps agencies and brands build stronger, more resonant campaigns.
The platform is embedded in the creative and innovation processes of more than 115 customers across ANZ including Asahi, Telstra, Bupa, Revlon, Hanes, Lion, Kraft Heinz, Afterpay, Nine, and Goodman Fielder.
Ideally is also used by 25 of the top creative and advertising agencies in Australia, including DDB, VML, M&C Saatchi, Ogilvy, Special Australia and Thinkerbell. Awarded Marketing Technology Company of the Year in 2024.
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Top image: Kim Le Gras