Orange Line has strengthened its team with eight new strategic hires and several promotions following the addition of several clients, including Fantastic Furniture, Skyscanner, and Jackson Hole, to its roster.
Marie Taupiac joins the independent digital marketing agency as SEO director and will be responsible for developing and executing SEO strategies to meet client objectives and drive business growth. She will also play a key role in managing major client relationships, including Skyscanner and TileCloud, and leading and mentoring a team of SEO professionals.
Taupiac brings a wealth of both international and local experience to Orange Line, having held senior positions at dentsu across ANZ. Most recently, she was digital experience director at dentsu New Zealand, specialising in SEO, CRO, and optimising user journeys. Prior to that, she earned her stripes covering in-house roles in Spain and France, working across the media, legal and telecommunications sectors.
Taupiac said of her new appointment: “I’m truly impressed by the high calibre of work the agency delivers and the dedication the team shows to achieving client success. Orange Line’s commitment to cutting through the noise and focusing on what drives real growth for clients is refreshing, and I’m excited to be part of a team that prioritises impact and results.”
Dani Maynard has been appointed communications lead and will be responsible for crafting and executing communication strategies for the agency and its diverse client roster.
Maynard was previously with global technology company WiseTech Global, where she led external communications, social media, and employer branding initiatives. She said: “I’m thrilled to join Orange Line during such an exciting growth phase. I’m eager to bring fresh ideas and perspectives to the table, and to contribute to the innovative and dynamic environment that Orange Line is renowned for.”
The agency has also welcomed Rinka Owen in the role of senior SEO Executive; Tess Botham-Barnes as outreach coordinator; and promoted Veronika Warren to head of SEO and Annie Shao to senior communications manager.
Strengthening its media offering, the media team has also expanded with the appointments of Suruchi Sehgal to the role of paid media manager; David Fechney and Angus Crawford as paid media executives and Victoria Lee as paid media coordinator, further solidifying the agency’s position as a powerhouse in the digital marketing landscape.
David Klein, co-founder of Orange Line, said: “Our recent hires and promotions reflect the momentum we’ve built as an agency. As our portfolio of clients continues to expand, so does our need for exceptional talent.
“We’re incredibly proud of the team we’ve assembled—their expertise, creativity, and dedication will drive our success and the success of our clients. We look forward to continuing to push the boundaries of what’s possible for our clients.”
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Top image:
Front row L-R: Annie Shao, Dani Maynard, Marie Taupiac, Rinka Owen.
Back row L-R: Suruchi Sehgal, Tess Botham-Barnes, David Fechney, Aishling Farrell, David Klein, Angus Crawford, Victoria Lee.