Agency News
Latest stories

WPP announces acquisition of Bower House Digital
• The agency designs, builds and deploys digital experiences for clients including Aesop and Myer
by Mediaweek Admin – Jul 1, 2022

FutureBrand Australia announces two key senior appointments
• The brand transformation company's revenue has increased 25% in the year to FY22
by Mediaweek Admin – Jun 30, 2022

Bullfrog announces four senior leadership hires and unveils its new office
• Bullfrog will continue to offer the best in creative and strategic expertise to their clients
by Mediaweek Admin – Jun 28, 2022

Mediabrands appoints Lucy Formosa Morgan as the new MD of Magna Australia
• Formosa Morgan replaces Nick Durrant who recently resigned
by Mediaweek Admin – Jun 28, 2022

ANA, WARC, and LIONS announce research partnership to establish a culture of effectiveness
• The project addresses the culture of effectiveness and elements of campaign effectiveness
by Mediaweek Admin – Jun 28, 2022

Amobee partners with iD Social to offer insights and ad efficiencies in paid social campaigns
• The partnership allows advertisers to build and activate unified audience pools
by Mediaweek Admin – Jun 28, 2022

IMAA Pulse Survey finds indie agencies will grow in staff but the talent pool remains poor
• The survey also found indie agencies are also focused on diversity and inclusion and sustainability
by Mediaweek Admin – Jun 28, 2022

Bastion Amplify expands its social media team with three senior appointments
• Swankie, Andrews and Wolf will lead the continued growth of the independent agency
by Mediaweek Admin – Jun 28, 2022

Magnite announces Maddy Mewing as seller lead in Australia
• Mewing is covering Nikola Small’s role while she is on maternity leave
by Mediaweek Admin – Jun 28, 2022

Mindshare launches Australian first Inclusion Private Marketplace
• Inclusion PMP also ensures the media it invests in is inclusive, diverse and represents all Australians
by Mediaweek Admin – Jun 28, 2022

Yakkazoo MD Mark Barrett discusses the agency's growth in the digital space
• Barrett also spoke about the merger with Frontier Media and joining the IMAA
by Alisha Buaya – Jun 27, 2022

Delacon launches call tracking integration for Google Ads in APAC
• The call tracking solution also monitors time, date, length and result of calls
by Mediaweek Admin – Jun 27, 2022

WPP named the most creative company of 2022 at Cannes Lions Festival of Creativity
• The award is given to the company which earned the most points across its agencies
by Mediaweek Admin – Jun 27, 2022

Dentsu names Ferrah Dagli as chief people officer ANZ
• She will build dentsu’s talent capability for tomorrow’s business needs
by Mediaweek Admin – Jun 23, 2022

Half Dome announces two senior promotions as co-founder steps into MD role
• The promotions come as the agency primes for growth
by Mediaweek Admin – Jun 23, 2022

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