Bullfrog has announced the appointment of four senior leaders while also welcoming them to their new Melbourne headquarters in Cremorne.
Joining the independent creative agency are Mark Taylor, Jo Hardy, Tim Shelley, Ben Thomas and Tiffany Clark.
These appointments will see Bullfrog continue to offer the very best in creative and strategic expertise to help their clients generate an unfair share of attention within the Australian market.
Bullfrog’s new Cremorne headquarters
Jo Hardy has been appointed Bullfrog’s head of business management following 15 years of holding account director and group business director roles across some of the biggest advertising groups in Australia, New Zealand, and the Unites States of America.
Over her career, she has been unwavering in her commitment to deliver forward thinking campaigns for her clients during her time at Publicis New York, JWT, TBWA, Noisy Beast Melbourne, Colenso BBDO and The Monkeys Auckland.
Tim Shelley brings more than 14 years of experience to his new role as Bullfrog’s creative director. Over his career in Australia and the United States, he has delivered globally recognised brand and experience projects for the likes of Google, Levi’s, Honda, Strava and more.
Most notably, his work as creative director at AKQA San Francisco contributed to IBM being recognised in Fast Company’s 2019 Innovation by Design Awards.
Tiffany Clark joins Bullfrog as head of people. Throughout her career, she has worked with various internationally-based organisations that operate within the education, hospitality, and gaming industries. Her brand experience covers the likes of Galaxy Entertainment Group, JW Marriott and the Ritz Carlton and she was Chief of Staff at VAMP, one of Australia’s most prominent digital influencer and content platforms.
Clark’s experience provides a broad understanding of business operations, including HR management and people strategy development. In her role as head of people, she strives to deliver an exceptional “people
first” environment and team member journey.
With his most recent role as associate strategy director at MUH-TAY-ZIK / HOF-FER in San Francisco, Ben Thomas joins the Bullfrog family as its new strategy director. Ben brings a wealth of knowledge across a vast number of industries, ranging from luxury sportscar dealerships to cybersecurity star-ups.
Mark Taylor steps into the role of executive producer at Bullfrog, bring with him more than 15 years of experience across senior account service and production positions.
Taylor previously worked with leading retailers and grocery clients Coles, Optus and JB Hi-Fi. He has also flexed his artistic talents in the production space, having produced music for prominent Australian and New Zealand artists like Kimbra, Vera Blue and the Thundamentals.
These latest appointments follow a wave of new hirers at Bullfrog. The agency has seen a rapid increase in their employee base – from 5 people when they first started, to a dynamic team of 36 today – after a surge in business growth.
Bullfrog CEO Dalton Henshaw said: “We are really excited to welcome Tim, Jo, Ben, Tiff and Mark to the pond. This is such a pivotal moment in Bullfrog’s agency story. They are all great people and exceptional leaders in their own fields. But what they all share is an ambition to create attention-worthy work. We’re thrilled to have them on board.”
Bullfrog general manager Sarah Raine praised the agency’s outstanding growth to date. She said: “We have grown organically with the trust and support of our partners. They’ve presented new challenges which we’ve been able to jump on and provide creative solutions – specifically in Brand & Experience.
“Its opened-up conversations with tech start-ups, and businesses that want to make their campaigns and content work gain an unrivalled share of attention,” she added.
Welcome to the pond: Bullfrog’s new home in Melbourne’s creative pocket of Cremorne
In addition to expanding the team, Bullfrog unveiled its new home at 69 Cremorne Street, Cremorne in June 2022.
Affectionately named “The Pond”, the new head office has been designed with function, collaboration, and relaxation at its core.
The new location features multiple meeting rooms and break out hubs, a podcast studio, full production studio capabilities including two edit suits, a voice over booth and a cyclorama.
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Top image left to right: Mark Taylor, Jo Hardy, Tim Shelley, Ben Thomas and Tiffany Clark