Magnite has announced Maddy Mewing is stepping into the role of seller lead in Australia, covering Nikola Small’s role while she is on maternity leave.
Mewing will head up Magnite’s growing publisher accounts team and develop key relationships with Magnite’s portfolio of broadcaster and publisher clients, with greater revenue responsibility.
The new seller lead joins the sell-side advertising platform from GroupM, where she helped craft and execute GroupM’s screen convergence strategy and worked with the Finecast team to build their agency narrative, planning tools and execution.
Mewing has spent over 12 years of her career at agencies, including Wavemaker, Mediacom and GroupM, leading investment and implementation teams and working across top tier clients such as Telstra, VGA Group, IAG, Colgate and Bayer.
Mewing’s appointment comes after Magnite announced a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.
The partnership, announced last week, will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus
The independent sell-side advertising platform already works with Samsung Ads in the US, EMEA, LATAM, and India.
Connected TV is one of the fastest growing mediums in Australia, with 11.9 million Australians having viewed internet content on a TV screen while over 8.6 million Australians do so daily, an 18% increase in viewership year–on-year.
With consumption on the rise, online video advertising expenditure has also increased, with programmatic confirmed as the preferred buying method for content publishers’ video inventory according to the most recent IAB Australia Online Advertising Expenditure Report.
James Young, managing director of Australia at Magnite said: “Programmatic CTV supply in Australia continues to grow at a rapid pace and Samsung will deliver a wider audience reach for buyers. We are delighted Samsung has selected Magnite to deliver a best-in-class advertising experience for their Samsung TV Plus product.”
Alexander Spurzem, general manager for Samsung Ads Australia said: “CTV has generally made TV advertising more accessible, affordable, and accountable for advertisers, programmatic takes that one step further making it easier for advertisers to buy. The collaboration with Magnite will unlock programmatic inventory for advertisers on Samsung TV Plus and help fuel growth of CTV in the market.”
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Top image: Maddy Mewing