Agency News
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Atomic 212° rolls out O'Brien's first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
by Alisha Buaya – May 27, 2024
Claxon appointed Oroton's digital media agency of record
"We are fortunate Oroton’s team are invested in transformation."
by Alisha Buaya – May 27, 2024
Meeting of the Minds: Nick Morgan and Sandy Ho from Vudoo
Morgan and Ho share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 24, 2024
ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
by Alisha Buaya – May 23, 2024
Marnong Estate appoints Molasses for brand positioning and package redesign
The FMCG brand and design agency will manage the brand positioning, tone, and packaging design for a new multi-tiered range.
by Alisha Buaya – May 23, 2024
G Squared nabs The Hallway’s Chris Murphy to lead performance creative division
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
by Alisha Buaya – May 23, 2024
Weber Shandwick names Angela Malkin head of agency, makes senior appointments
Malkin spent eight years in global PR agencies before transitioning to senior communications roles in the finance and government sectors.
by Alisha Buaya – May 23, 2024
PaperMoose creates AI intern Moosebot
"It's a friendly digital employee in corporeal form."
by Alisha Buaya – May 23, 2024
Laura Nice, Chris Freel, Claire Fenner among UnLtd's Adland Bail Out lineup
Senior media leaders will swap home comforts for prison uniforms and solitary confinement to experience what life really is like for many young people at risk.
by Alisha Buaya – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Bryden Campbell – May 22, 2024
Enero predicts 5-7% revenue decline, but Australian agencies grow in tough market
"Enero is pleased by the performance of the Australian-based agencies."
by Alisha Buaya – May 21, 2024
Hatched Sydney adds Laura Comber and Berlian Ayudya
Comber joins as as business director and Ayudya as strategy director.
by Alisha Buaya – May 21, 2024
The Media Store wins Melbourne Royal Show's media account
The agency's remit includes media strategy, planning, and buying across all channels, partnerships, and contra management.
by Alisha Buaya – May 21, 2024
Mat Baxter joins Mutinex as APAC CEO: 'Good luck to anybody else'
Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a roller coaster ride of growth."
by Alisha Buaya – May 21, 2024
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