Are Media’s ELLE Australia and Joy Agency have partnered with MG Motor to launch the new MG3 vehicle via a multi-media and in-person campaign.
The campaign will include a launch event celebrating both the next-generation MG3 and Australian creatives picked by ELLE Australia.
The next generation MG3 launch event will be held in Sydney on 12 June. ELLE Australia will host 300 Australian creatives – as well as their friends and colleagues – at the event, including talent from the acting, music, beauty, fashion, and design worlds.
Six rising stars picked by ELLE will be honoured on the night: The Style Star, The Future of Beauty, The Trailblazer, The Modern Icon, The Next Big Thing, and The Game Changer.
Nicky Briger, Are Media general manager of fashion and beauty, said “ELLE Australia is all about celebrating the new, now, and next, qualities we proudly share with MG. Our focus on finding, fostering, and showcasing the next generation of talent makes us the perfect partner for MG and we are very excited to be working with them on the launch of the new MG3.”
The event will be backed by a public relations campaign, influencer marketing, social content, and podcasts. ELLE digital and editorial content from the event will be featured in the September issue.
Laura D’Aspromonte, brand manager for MG Motor Australia, said the team are “thrilled to be partnering with ELLE Magazine and so excited to be launching the eagerly awaited and all new hybrid and petrol powered MG3.”
Laura D’Aspromonte
“This model is the newest entry into our hybrid range and combines everyday practicality with uncompromising performance, safety and affordability. We cannot wait to show it off at our joint launch event with ELLE Australia, which is as focused on excellence in design, innovation and progress as we are,” D’Aspromonte added.