G Squared has nabbed The Hallway’s former general manager Chris Murphy to lead its dedicated performance media creative division.
The digital consultancy’s new division will allow G Squared clients to tap into a team of creative specialists who will develop, optimise, and scale effective campaigns across digital media channels.
George Photios, G Squared’s co-founder and director of performance, said: “As media evolves and client requirements change, delivering high-impact creative which is iterative, scalable, and drives results is no longer a nice to have, but essential for strong returns on marketing investment.
“We’re delighted that Chris, with his extensive agency and brand experience, has joined G Squared to build this new offering and ensure our partners realise their business growth targets.”
As head of creative, Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients to deliver impactful creative campaigns across digital channels.
He joins after more than four years at The Hallway, where he set up the agency’s performance arm before becoming general manager, working with clients such as BINGE, GWM Haval and Tourism Fiji.
Murphy has over a decade’s experience at creative agencies in the UK and Australia, such as Wunderman Thompson, BWM Dentsu, Saatchi and Saatchi London, and Grey London.
He was accepted for the Marketing Academy in 2022, is an UnLtd Ambassador for Good, and has a YouTube channel called ‘Sh*t. What now?’ to help young people break into the industry.
Murphy said of his appointment: “Clients need work that works in this economy. They need to see it make a difference with immediacy and have the ability to optimise campaigns in real time. Laser-focused performance creative campaigns are now critical and I can’t wait to get stuck in and start this exciting new chapter of my career.”
In April, G Squared appointed John Phung to the newly-created role of head of data and analytics to lead data analysis and reporting capabilities across creative, paid media, SEO, and web.
See also: G Squared appoints AKQA’s John Phung as head of data and analytics
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Top image: Chris Murphy