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Vihan Mathur

Joined 2025835 posts
VM
Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform
Creative

Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform

The platform reflects a core insight: resilience in Queensland is not reactive; it is constant.

by Vihan MathurMay 4, 2026

F1 sponsors forgotten within weeks despite millions burned, study finds
Agency News

F1 sponsors forgotten within weeks despite millions burned, study finds

The findings point to a clear issue: visibility alone no longer guarantees results.

by Vihan MathurMay 4, 2026

Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Data

Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works

Apparently, teams rely on intuition or past experience as a primary source of customer understanding.

by Vihan MathurMay 4, 2026

R/GA charts 50 years of innovation with new book release
Publishing

R/GA charts 50 years of innovation with new book release

To coincide with the release, R/GA has also developed an experimental AI experience called Forever Founder.

by Vihan MathurMay 1, 2026

Anthony Albanese to headline Daily Telegraph’s Future Western Sydney event
News

Anthony Albanese to headline Daily Telegraph’s Future Western Sydney event

Chris Minns and Angus Taylor will also headline the event.

by Vihan MathurMay 1, 2026

Volvo tops Roy Morgan ‘Best of the Best’ with 96.5% satisfaction rating
Data

Volvo tops Roy Morgan ‘Best of the Best’ with 96.5% satisfaction rating

The award recognises the highest-performing brand across all 37 category winners.

by Vihan MathurMay 1, 2026

VMO brings Nespresso’s ‘Vertuo World’ to life
Creative

VMO brings Nespresso’s ‘Vertuo World’ to life

OpenMind led the campaign’s activation.

by Vihan MathurMay 1, 2026

Specsavers turns Australia’s longest street poster into a vision test
Creative

Specsavers turns Australia’s longest street poster into a vision test

The installation spans 95.45 metres along Swan Street in Richmond.

by Vihan MathurMay 1, 2026

'Creatives become creators': Emotive's Simon Joyce on the agency's new production arm
Agency News

'Creatives become creators': Emotive's Simon Joyce on the agency's new production arm

'Emotive Productions' is designed to bring creative and execution together from the outset.

by Vihan MathurMay 1, 2026

HOYTS and IMAX crack record deal to expand footprint across ANZ
Business

HOYTS and IMAX crack record deal to expand footprint across ANZ

The move will nearly double IMAX’s footprint with HOYTS, expanding from four locations today to 14 in the coming years.

by Vihan MathurApr 30, 2026

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