Vihan Mathur
Fresho appoints TAG to drive global digital growth
TAG will deliver a data-led acquisition strategy to enhance creative performance and scale digital impact across key markets.
by Vihan Mathur – Apr 30, 2026
EXCLUSIVE: Ancestry CMO reveals the secrets behind new celebrity campaign
Ancestry teamed up with Ryan Reynolds and Rob McElhenney for a hilarious take on family history.
by Vihan Mathur – Apr 30, 2026
Breville turns daily coffee ritual into global platform with ‘Millions of Mornings’
The campaign is built on the idea that brands don’t decide they’re iconic, people do.
by Vihan Mathur – Apr 30, 2026
Bastion nabs Joanna Barnes as Executive Media Director
The appointment comes after secured wins, including Raw C and Geely.
by Vihan Mathur – Apr 30, 2026
Agro ice cream returns as KIIS 97.3 honours Jamie Dunn’s legacy
Robin Bailey: 'Come on Brissy, let’s do this for Jamie and Agro as a wonderful way to say thank you and goodbye'
by Vihan Mathur – Apr 29, 2026
Jack Nimble strengthens leadership team amid growth and Samsung win
Aja Sandoval named as as head of production, while Kayne Wilkinson moves to group account director.
by Vihan Mathur – Apr 29, 2026
Snack Drawer turns Yo-Chi’s water decision into a $355k cultural moment
Instead of traditional purpose messaging, the campaign positions Yo-Chi’s free premium water as a marketing platform.
by Vihan Mathur – Apr 29, 2026
Coca-Cola inks multi-year NRL deal
Go on, name a more iconic duo.
by Vihan Mathur – Apr 29, 2026
Industry heavyweights join Experience Advocacy Taskforce to tackle ageism
The ambassadors will advocate for the value of experience in the workforce, and champion mature professionals.
by Vihan Mathur – Apr 29, 2026
The Social CliQ merges Content CliQ as Isabella Biffi steps into GM role
Biffi’s appointment is effective immediately, ahead of the formal integration of The Content CliQ from the start of the new financial year.
by Vihan Mathur – Apr 29, 2026
Anthropic taps Theo Hourmouzis as ANZ boss
The move comes as Anthropic competes with rivals, including OpenAI, Meta, and Microsoft, in the race to secure enterprise AI adoption.
by Vihan Mathur – Apr 28, 2026
Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor
Coad was made redundant in the shake-up following Omnicom’s adoption of Interpublic Group.
by Vihan Mathur – Apr 28, 2026
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