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Natasha Lee

2200 posts
NL
Why Glamour Australia's social-first launch reflects wider creator marketing shift
Features

Why Glamour Australia's social-first launch reflects wider creator marketing shift

Brands don't buy channels; they buy outcomes, and the measurement stack hasn't been rebuilt to reflect that.

by Natasha LeeJul 13, 2026

Adelaide Radio Ratings 2026 Survey 4: 5MMM extends lead as FIVEaa surges on the back of a big breakfast swing
Radio Ratings

Adelaide Radio Ratings 2026 Survey 4: 5MMM extends lead as FIVEaa surges on the back of a big breakfast swing

Triple M remained Adelaide’s top station, while FIVEaa posted the market’s largest gain and lifted breakfast to 13.8 per cent.

by Natasha LeeJul 13, 2026

Sydney Radio Ratings 2026 Survey 4: smoothfm holds #1 as GOLD sheds share, KIIS breakfast slips
Radio Ratings

Sydney Radio Ratings 2026 Survey 4: smoothfm holds #1 as GOLD sheds share, KIIS breakfast slips

smoothfm strengthened its position as Sydney’s top station, while Gold 101.7 recorded the market’s biggest decline in GfK Survey 4.

by Natasha LeeJul 13, 2026

Melbourne Radio Ratings 2026 Survey 4: 3AW stays #1 as ABC Melbourne surges, NOVA 100 overtakes on cume
Radio Ratings

Melbourne Radio Ratings 2026 Survey 4: 3AW stays #1 as ABC Melbourne surges, NOVA 100 overtakes on cume

3AW remained Melbourne’s top station, while Nova 100 posted strong gains in audience share and cumulative reach.

by Natasha LeeJul 13, 2026

New study finds AI fiction is easy to detect as it's both crap and boring
Publishing

New study finds AI fiction is easy to detect as it's both crap and boring

Every LLM also comes with its own literary tics.

by Natasha LeeJul 13, 2026

BBC Studios appoints Erin Williams to lead APAC ad sales
Companies

BBC Studios appoints Erin Williams to lead APAC ad sales

Erin Williams joins BBC Studios as its new SVP Advertising Sales, tasked with growing ad revenue across the APAC region.

by Natasha LeeJul 13, 2026

SCA snaps up ex-ARN traffic king Vic Lorusso
Radio

SCA snaps up ex-ARN traffic king Vic Lorusso

He'll officially start on Monday, 22 July, the very day Lorusso will celebrate his 26th year in the media.

by Natasha LeeJul 13, 2026

Yango wins SMEG media account following pitch process
Agency News

Yango wins SMEG media account following pitch process

The independent agency will take on paid media strategy, planning and buying nationwide.

by Natasha LeeJul 13, 2026

Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel
Agencies

Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel

Agency to drive always-on content, UGC and influencer marketing as Sharpie chases Gen Z and millennial creators locally.

by Natasha LeeJul 13, 2026

Gemma Hudson appointed CEO of Burson Group ANZ
Agencies

Gemma Hudson appointed CEO of Burson Group ANZ

J&J's Hudson swaps client-side comms for the agency chair.

by Natasha LeeJul 13, 2026

Racing driver sues BBC Studios over Flintoff Top Gear crash
Legal

Racing driver sues BBC Studios over Flintoff Top Gear crash

Paul Rees was Flintoff's secret co-driver in that Morgan Super 3 that day - and now he wants BBC Studios to pay up, too.

by Natasha LeeJul 13, 2026

Joshua Fox turns MAFS Funny fame into real-time true crime podcast
Podcasts

Joshua Fox turns MAFS Funny fame into real-time true crime podcast

'The ultimate goal is to get as many people as possible talking about Katie, as someone out there must know something.'

by Natasha LeeJul 13, 2026

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