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Mediaweek Admin

Joined 201522920 posts
Mediaweek Admin
Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home
Social Media

Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home

Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series

by Mediaweek AdminFeb 29, 2024

IAB Report: Agencies plan to increase their investment in audio
Audio

IAB Report: Agencies plan to increase their investment in audio

Audience attention and engagement were the key drivers for audio investment.

by Mediaweek AdminFeb 28, 2024

Enero Group lists 6% EBITDA increase for H1 FY24
Business

Enero Group lists 6% EBITDA increase for H1 FY24

Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer practice in Australia."

by Mediaweek AdminFeb 28, 2024

Avenue C appointed to KitchenAid's media planning and buying account
Agencies

Avenue C appointed to KitchenAid's media planning and buying account

The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.

by Mediaweek AdminFeb 28, 2024

Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC
Outdoor

Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC

Among those promoted are Winston Stening, Tom Newton and Shannon Randall.

by Mediaweek AdminFeb 28, 2024

Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign
Marketing

Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign

The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.

by Mediaweek AdminFeb 28, 2024

Independent agency Atomic 212° adds three new clients to its roster
Agencies

Independent agency Atomic 212° adds three new clients to its roster

The new partnerships follow a string of client wins and retentions.

by Mediaweek AdminFeb 28, 2024

News Corp Australia celebrates 10 years of The Future Series
News Brands

News Corp Australia celebrates 10 years of The Future Series

Future Geelong kicks off the 2024 program on 1st March

by Mediaweek AdminFeb 28, 2024

TV Week Logie Awards make changes to categories as the industry evolves
Television

TV Week Logie Awards make changes to categories as the industry evolves

Judging panels will also be expanded with the aim of securing greater representation.

by Mediaweek AdminFeb 28, 2024

Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?
Marketing

Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?

"If you want to get a quality profitable outcome, you need to invest in good-quality media."

by Mediaweek AdminFeb 28, 2024

Roundup: Bodies of Jesse Baird and Luke Davies found, Media Code, I’m A Celebrity clues
News

Roundup: Bodies of Jesse Baird and Luke Davies found, Media Code, I’m A Celebrity clues

Tabcorp, OpenAI, Vice, BBC apologises, Disney, Sony lays off 900, How important is Live TV

by Mediaweek AdminFeb 28, 2024

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