Alisha Buaya
IMAA prepares for more member deals following success of insurance deal
Sam Buchanan: "This program has made a huge difference to agencies' budgets and given them peace-of-mind as they operate in an ever-changing world."
by Alisha Buaya – Apr 30, 2024
'Less about media plans, more about marketing orchestration': MFA Awards committee members on what clients need from media agencies
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people in the most cost-efficient and ethical way possible."
by Alisha Buaya – Apr 29, 2024
TikTok Aus: 'Zero evidence' app is national security risk as US Congress passes ban bill
Brett Armstrong: "There is zero evidence suggesting that TikTok is in any way a national security risk."
by Alisha Buaya – Apr 26, 2024
Meeting of the Minds: Dave Levett and Remy Randall from Murmur Group
Levett and Randall share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Apr 26, 2024
oOh!media debuts 3D anamorphic OOH display in Perth's Yagan Square
The outdoor advertising and media company's creative and innovation hub, POLY, partnered with Scitech for the inaugural campaign.
by Alisha Buaya – Apr 24, 2024
Mable and Val Morgan Cinema extend HOYTS Sensory Screenings partnership
"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."
by Alisha Buaya – Apr 24, 2024
Ardent to lead PR for The Fred Hollows Foundation
The agency will support the not-for-profit across earned media relations, ambassador procurement, influencer engagement, and social media amplification.
by Alisha Buaya – Apr 24, 2024
News Corp publishes diggers' Lost Letters for ANZAC Day
Peter Blunden: "They make compelling and inspiring reading for all Australians this ANZAC Day."
by Alisha Buaya – Apr 24, 2024
Trust and 'feel good' factor rank high in consumer loyalty, Intuit report reveals
The report looked into consumer behaviour and how marketers can build loyalty and cultivate meaningful relationships.
by Alisha Buaya – Apr 23, 2024
GumGum integrates Playground xyz’s media portfolio into APAC business
This integration of GumGum's APAC media businesses is the final piece of the rollout of The Mindset Platform launched in North America and Europe in late 2023.
by Alisha Buaya – Apr 23, 2024
Martin Brown, Lisa Ronson, and Naysla Edwards among MFA Awards Signature Judges
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.
by Alisha Buaya – Apr 23, 2024
Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
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