oOh!media has launched the first 3D anamorphic (3DA) out of home display in Perth’s Yagan Square.
The outdoor advertising and media company’s creative and innovation hub, POLY, partnered with Scitech for the inaugural campaign.
Scitech is a not-for-profit that brings to life engaging and entertaining science experiences through its Scitech Discovery Centre and to people across Western Australia.
The campaign for Scitech’s ‘Human Potential’ exhibition, imagined by Initiative, developed by creative agency RARE, and built by Last Pixel, is the first advertiser to feature on oOh!’s inaugural 3DA site in Perth’s city centre.
Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable.
“We’re excited to have partnered with Scitech, this campaign is a great example of collaboration between the creative agency, client, media agency and media provider. The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth.”
Lina Rudinskaite, marketing manager, Scitech said: “We’ve been waiting for 3DA in Perth for a long time. To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience.”
The outdoor advertising and media company noted that large format digital OOH screens are 35% more likely to capture attention, with iconic locations driving a 27% greater emotional response compared to standard large format screens.
Perth’s Yagan Square becomes the latest full motion 3DA site from oOh!, joining The Bourke in Melbourne – a six-storey high 3DA screen and the largest outdoor animated site in Australia, and The Macquarie Centre located in Sydney.
See also: oOh! launches full motion 3D Anamorphic offering in Sydney and Brisbane