Alisha Buaya
Alex Sol Watts joins Poem as executive director social and strategy
Watts' last agency role was partner at creative agency Bullfrog.
by Alisha Buaya – Jun 6, 2024
Scope3 launches always-on ad emissions measuring tool
Buyers will be able to compare their advertising activity to market benchmarks, simulate carbon and waste reduction, and initiate actions to decarbonise.
by Alisha Buaya – Jun 6, 2024
DDB and Westpac launch another musical State of Origin ad
This time around, the singing banker returns to the field to sing about how much more can be done with "one single dollar."
by Alisha Buaya – Jun 6, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
Telstra's +61 debuts stop-motion 'Better on a Better Network' campaign
26 stop motion films - crafted with the help of Tobias Fouracre, who's worked on Wes Anderson films - feature father and son krills, blokey wattle flowers, and teenage goth cockatoos.
by Alisha Buaya – Jun 6, 2024
Wild Turkey Bourbon teams up with BRING and Eleven for Music 101 platform
"A great example of an earned first idea which leads into an experiential moment."
by Alisha Buaya – Jun 5, 2024
X to allow 'consensually produced and distributed' adult content
"Sexual expression, whether visual or written, can be a legitimate form of artistic expression."
by Alisha Buaya – Jun 5, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
P&O Cruises brand to disappear, months after launching first brand platform in a decade
P&O appointed Supermassive to its creative account last year, and launched the new platform in January. Today The Brave holds Carnival Cruise Lines' account.
by Alisha Buaya – Jun 5, 2024
jnr. nabs Ārepa creative account across AUNZ
The creative agency will support Ārepa with a full above-the-line campaign set to go live in late 2024.
by Alisha Buaya – Jun 5, 2024
Match & Wood wins Advantage Air
The account will be run from Match & Wood’s Perth office.
by Alisha Buaya – Jun 5, 2024
Channel Factory promotes Georgina Gellert to director of marketing and people strategy
James Rose: "Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue to grow rapidly."
by Alisha Buaya – Jun 5, 2024
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