The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
Zenith will be charged with using data and tech to drive high net worth car buyers to dealerships.
The agency will be focused on building brand awareness and consideration with new audiences
"Good work is powered by amazing inter-agency and client relationships"
Joana Barros: "We’re thrilled to work with our new partners as we seek to build upon this exciting first step"
Jason Tonelli: "Our ambition is to ensure that our people have the tools to focus on the things that matter"
"Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand"
"I think our values have changed regarding what we think makes an effective leader"
The trio also discussed inspiring women-driven initiative and improvements the industry can make
Zenith’s appointment to the account is effective 1 May
He will be responsible for driving strategy and implementing E-commerce and media initiatives for clients
"It is an honour to be included amongst not only peers but people that I respect as industry leaders"
The new appointees join "the agency at a pivotal time of growth and momentum for the business"
• The promotions will drive new business and strengthen connectivity across Publicis Groupe