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Ipsos iris expands to include audience data from YouTube
News

Ipsos iris expands to include audience data from YouTube

The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.

by Tess ConneryMay 27, 2024

Foxtel Media launches the Video Futures Collective, a think-tank championing streaming and digital video
News

Foxtel Media launches the Video Futures Collective, a think-tank championing streaming and digital video

Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS

by Mediaweek AdminMar 6, 2024

Netflix and YouTube remain top choice for Australian audiences: YouGov
Streaming

Netflix and YouTube remain top choice for Australian audiences: YouGov

The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.

by Danielle LongFeb 22, 2024

VA Media expanding its suite of YouTube channels as it commissions originals
News

VA Media expanding its suite of YouTube channels as it commissions originals

VA Media’s Hannah Barnes on making My First Time and launching Luxury Living channel

by James ManningFeb 5, 2024

Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow
News

Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow

Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.

by Mediaweek AdminJan 8, 2024

Roundup: YouTube blocks ad blockers, Condé Nast, Amazing Race
News

Roundup: YouTube blocks ad blockers, Condé Nast, Amazing Race

Andrew O'Keefe, When celebrities post on global news events, The Block, SAS Australia

by Mediaweek AdminNov 2, 2023

Brandcast 2023: Media buyers share their perspectives on whether "YouTube can do it all"
Agencies

Brandcast 2023: Media buyers share their perspectives on whether "YouTube can do it all"

They also shared their thoughts and opinions about YouTube's offering, what stood out in the presentation

by Alisha BuayaSep 17, 2023

Brandcast 2023: YouTube and Google unveil its insights, new solutions and outlook ahead
Digital

Brandcast 2023: YouTube and Google unveil its insights, new solutions and outlook ahead

Google Australia managing director Mel Silva: "YouTube does it all"

by Mediaweek AdminSep 14, 2023

WARC report predicts YouTube's global ad revenue to reach $30.4 billion in 2023
Data

WARC report predicts YouTube's global ad revenue to reach $30.4 billion in 2023

"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"

by Mediaweek AdminMay 26, 2023

Mediaweek’s Top 10 streaming services: Why Binge is still your best value
Television

Mediaweek’s Top 10 streaming services: Why Binge is still your best value

Take charge of your entertainment budget. What other platforms made the Mediaweek Top 5 streamers?

by James ManningApr 12, 2023

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