The incumbent is BMF, which won the creative account in 2019.
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
Plus: Why SXSW is the perfect launching pad
Australia House sessions with Tourism Australia and Yolngu surf rockers King Stingray
•The immersive experience will be held at the ICC Sydney Exhibition Centre
• "We always go for a really immersive, natural experience."
• The 148-page special showcases our regions, islands, wild encounters, walks and road trips
• Fred Media, Google, Facebook, Village Roadshow, Kevin Rudd, Bluey, and NRL
